Dueling videos…courting the youth vote

Unfortunately I dont hold much information regarding politics. I'm trying this year to try to learn about it, go out and vote, and try to figure out what each candidates stances are. With the Hillary and Obama videos, both were obviously trying to target younger audiences. Which is a good strategy tactic on both sides especially since its on youtube. who doesnt go on youtube now a days? I found the Hilary clip funny and the band helped a lot by adding a little comedy to it. With the Obama clip, I found it very moving. The "Yes I can" speech was already pretty moving but adding music and singing to it helped a lot. It definitely caught my attention. Adding celebrities to a candidates' campaign is a good strategy tactic because when they see that all these celebrities are for them than they are going to be more interested in it. Celebrities already hold a strong fan base so putting their faces in a campaign or video makes you want to see it even more.